What is the Topic Explorer?

The Topic Explorer is a search tool for finding related topics and important questions for any subject area. 

Whether you are testing an existing set of topics or brainstorming new ones, it can expand your thinking, helping you uncover new ways to build great content that connects with your audience’s interests.

Popular Use Cases

In this explainer, we’ll show how you can use the Topic Explorer to:

  • Generate ideas for blog posts, newsletters, white papers, ebooks, and other supporting content
  • Identify long-tail keyword opportunities
  • Build a content hub or pillar page
  • Find new topic areas to curate social content

Check out the short video below or read on!

Getting Started with the Topic Explorer

The Topic Explorer can be found in the far left of the navigation menu, within the Content Research section.

Enter the topic you are researching into the search field and click, “Search.”

We will then display a series of related topics, sorted by relevancy.

Each related topic provides sample content, including:

  • Popular articles that were previously written about this topic
  • Key questions asked in forums about this topic
  • Related keywords people are searching for in Google

Clicking on the article or the question will take you directly to that source out on the web.

Gathering Content Ideas

If you’d like to see more sample content and questions, click “View Content Ideas.” 

You’ll see an expanded list of relevant articles and questions. Switch back and forth between the two by clicking the tabs.

(Pro Tip: Use this information to design “best answer” titles for your content pieces or identify article formats that are more likely to perform well. )

Discovering Long-tail Keyword Opportunities

Related topics also include suggested keywords, based on search behavior. Use this information to uncover long-tail keywords your audience may be searching for. 

Analyzing the Data

Once you have a topic or topics in hand, you can dig further into the data sets. 

Next to each topic is a dropdown menu. Clicking on this will enable you to view the larger content and question collections for this topic in our database (Access to the Question Analyzer is currently available on our Plus, Large, and Enterprise plans).

For more insights into best practices and research strategies, check out our guide on How to Conduct Content Research

At any time, click "Run a New Topic Search" to replace your initial topic and keep the brainstorm session going.

Happy exploring!

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