Alerts can be set up to track:
- A brand name and its variations (e.g. BuzzSumo OR Buzzsumo OR Buzz Sumo)
- A competitor
- A set of keywords
- Articles published by a specific author
- Articles published by a specific website
- New backlinks a website receives
Mentions are the results of an Alert. For example, if you have an Alert set up for your brand, any time we find a match, we will display it in your list of mentions.