Alerts are user-defined and can be set up to track:

  • A brand name and its variations (e.g. BuzzSumo OR Buzzsumo OR Buzz Sumo)
  • A competitor
  • A set of keywords
  • Articles published by a specific author
  • Articles published by a specific website
  • New backlinks a website receives

Mentions are the results that we find (outlined above in red).

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