The Brands alert track mentions of your brand, notifying you whenever your brand name is used in articles or content on the web.
The Competitors alert will notify you when your competitors’ brands are referenced online in articles or other web content.
The Backlinks alert will let you know when someone links to a chosen domain or URL.
The Content alerts will notify you when a site publishes new content. These alerts include share totals from all the networks, so you can use them to monitor sharing activity on your own or others’ sites.
The Keywords alert will track whenever a chosen keyword is mentioned.
The Authors alert will track new content published by a specific author.