The Trending Score is a measure of the number of shares an article receives in a short period of time, or a measure of an article's sharing velocity.

When comparing articles, the Trending Score gives you a strong idea of which articles are about to go viral and which have already passed their prime.

If an article is shared at a high rate in a short period of time, it will have a high trending score.


In the example below, the article on the left has a trending score of 451 and the article on the right has a trending score of 285.

However, the article on the left only has 2.9k shares and the article on the right has 13.1k shares. The article on the left has fewer shares than the article on the right but is being shared at a higher velocity, meaning it is likely to go viral. The article on the right has a lot of shares but the trending score is lower meaning it has already reached its maximum virality and is now being shared less.

Further corroborating our theory is the time since published: the article on the left was published 2 hours ago, while the article on the right was published 7 hours ago.