The Evergreen Score is an internal ranking system developed by BuzzSumo. It measures the number of social shares and backlinks an article receives in the 30 days after the article is published.
The more engagements an article receives after the initial 30-day period, the higher the score.
Evergreen content continues to be read, shared and linked to for a long period of time. Though it may not initially drive as many shares as more viral or clickbait content, it often has a greater effect on your site authority and search rankings.
We recommend producing Evergreen content as part of any successful, effective content marketing strategy.
Check out this recent post for some ideas!