Brand monitoring can describe many activities. Here's what we mean when we talk about brand monitoring with BuzzSumo:
- Knowing when your brand is mentioned in blog posts or articles
- Identifying questions asked about your brand online
- Tracking mentions of your brand in Facebook posts
- Identifying the people who share your content and share the content that mentions your brand.
Know when your brand is mentioned in blog posts or articles
One of BuzzSumo’s most powerful features is monitoring with alerts. Our alerts notify you when your brand has been mentioned in an article on the internet, such as in a blog post or news article.
These mentions are normally delivered with an hour or two of their publication time, enabling you to reply, comment, or share the content as appropriate.
To begin, navigate to Monitoring and create an alert for your brand name. If your brand name is not unique to you, please include or exclude additional terms to get better results.
Select "Monitoring" and click "Create New Alert
Select "Brand Mentions"
Include or exclude additional keywords if needed.
You can also further refine the alert by using the filters shown below.
For example, you can restrict results to a particular language and to content that has received more than 50 shares.
Choose to get results via email in real time or as a daily digest.
The Monitoring Dashboard will keep you updated on brand mentions as shown below.
Identify questions asked about your brand online
Discussion forums and large websites with comments and questions are an important area to monitor for questions about your brand.
In many ways these questions are more important than other mentions as they specifically invite people to provide answers about your brand. You will want to monitor them and intervene in these discussions.
Even if you don't decide to join the discussion in the forum, the questions that people have about your brand provide great blog post ideas!
Competitor comparisons are often phrased as questions. For example, below are just a few questions about SEO tools.
If your brand is mentioned in a competitor comparison question, you may want to visit the forum to comment on the existing answers or provide another response.
To help you discover questions being asked about your brand, our Question Analyzer crawls over 100,000 different forums including the entirety of Quora and Reddit.
You can search the data by brand name or any other keyword.
Results are organized and displayed as sub-topics.
For example, below are the sub-topic results for Nike.
It's easy to see here that many questions compare Nike to Adidas.
Underneath the word cloud, you will also find a list of actual questions.
Click on the question to go directly to the forum, where you will be able to see the answers and comments.
Tracking mentions of your brand in Facebook page posts
The Facebook Analyzer allows you to track and monitor mentions of your brand that occur in posts on public Facebook pages.
Simply go to the Facebook Analyzer and type in your brand name. The results are initially sorted by the number of interactions. Shares, Likes, and Comments are all considered interactions.
You can also limit results to the last 24 hours or any specific time period.
Below are example results for Pepsico.
Identify people who share your brand content
It is useful to know who is sharing your content online. For example, you might want to contact and thank people who have shared your content. This can be a helpful way to build relationships, particularly with influencers that have shared your content.
To see who has shared the content you've published on your website go to the Influencers section of BuzzSumo and choose 'Search Content Shared'. Then, enter the relevant domains you wish to track.
BuzzSumo will display the people who have tweeted content from your site. The results will list the most influential Twitter accounts at the top.
The export option makes it easy to create a tailored advertising audience for Twitter. Repeat the process to find and reach out to your competitors' brand champions.
You can also enter your brand name as a keyword in Search Content Shared.
BuzzSumo will show you the people who have tweeted content that mentions your brand.
Want to know more? Check out the free BuzzSumo Essentials course!