A backlink is created when one webpage links to another. You can use BuzzSumo to see the backlinks to a website or page.

Understanding content amplification is a key feature of BuzzSumo. Content can be amplified in a number of ways, such as by individuals who share content and by the sites that link to the content. In the same way you can see who is sharing content with BuzzSumo, you can also see who is linking to content.

Backlinks remain an important element in determining the importance and relevance of content on the internet. The number and quality of backlinks provides an indication to search engines, such as Google, of the importance of websites. If a website has a high number of quality backlinks, a search engine may consider it to be more relevant than other sites and thus rank it higher in the results list. By understanding backlinks you can understand why certain sites appear higher in a list of results, but more importantly you can identify backlink opportunities for your own sites.

To use the tool, enter a domain (eg. buzzsumo.com) or the URL to a specific article (eg. buzzsumo.com/blog/content-trends-2018) and BuzzSumo will create a list that displays the most recent and most shared backlinks to the URL that you entered.

Additionally, you may choose to narrow your results by changing the target (view links for the entire domain, or a specific URL) and the number of results per domain (show all results, or just the most shared article from each domain).

The Backlink Metrics (All Time) information is provided by our partnership with Majestic, which is a leading company in the field of backlinks and SEO. The articles listed in the results come from BuzzSumo's database. Thus, the numbers provided may not match up with the list of content that is displayed, as we will only show the most recent and most shared backlinks.

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