BuzzSumo provides important influencer data including:
- Page Authority: A score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines
- Domain Authority: A score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines
- Number of followers: The total number of followers the user has
- Retweet ratio: The percentage of tweets sent by the user that are retweets
- Reply ratio: The percentage of tweets sent by the user that are replies
- Average retweets: The average number of retweets the user gets per tweet