The Content Ideas Generator combines data from a range of tools from within BuzzSumo, including:

It also generates searches on external websites, including:

  • Google

  • Wikipedia

  • Reddit

  • Quora

Here’s a full breakdown of the data from each component in the CIG, and how you can explore the full tools and external sources for deeper-dive analysis…

Get ideas from the most evergreen content

This section combines data from the Content Analyzer, and the Backlinks tool.

Screenshot showing the data sources behind BuzzSumo's Content Ideas Generator feature

When you click “More Content Ideas” you’ll be taken through the Content Analyzer for further analysis.

Navigate to the Content Analyzer from BuzzSumo's Content Ideas Generator

When you hover over the number of “Linking domains” you will be given the option to “View Backlinks”. Click here to dive into a full backlink report of a specific headline.

Navigate to a Backlink Report from BuzzSumo's Content Ideas Generator

Get ideas from trending content

When you filter by content that is “Trending Now”, the headline cards and Trending Scores that appear are pulled from the Trending Tool.

You can head to the tool for more information by hitting “More Trending Stories”

Navigate to the Trending Tool from BuzzSumo's Content Ideas Generator

But remember, whereas the Content Ideas Generator gives you trending stories over the last week, the Trending Tool will only show you trending headlines over the last 24 hours.

Get ideas from popular keywords

This section draws data from the Keyword Tool. Click “More Keywords” to navigate to the tool for more SEO insights.

Answer the questions being asked

This section presents “How”, “Why”, and “What” questions from the Question Analyzer.

Clicking on each question will direct you to the corresponding question from the forum it was asked on.

Finding questions on forum discussion using BuzzSumo's Ideas Generator

And clicking on “More Questions” will lead you through to a full question report in the Question Analyzer.

Discover related topics to include

This data is pulled from the Topics Explorer. Clicking on “More Topics” will lead you through to this tool for further ideas and analysis.

Navigating from BuzzSumo's Ideas Generator to the Topic Explorer

Explore top ranking content in Google

This data can’t be found elsewhere in BuzzSumo.

It helps you navigate to the top ranking content URLs, and domains.

You can also click “Google” to generate this search externally, for more detail.

GIF demo of navigating to SERP content using BuzzSumo's Ideas Generator

Search ideas on external research sites

This section lets you instantly redo your keyword search on the external sites of Wikipedia, Quora, and Reddit.

Create your content

All of the data from this section is lifted from the Content Analysis Report in the Content Analyzer.

To explore that report further, click the “More Analysis” button.

Buttons highlighted to help you navigate to the Content Analyzer from the

Distribute your content

The data from this section is also lifted from the Content Analysis Report in the Content Analyzer.

To explore that report further, click the “More Analysis” button.

Let us know via live chat if you have any other questions related to the tools found in the Content Ideas Generator, and we'll make sure we update this article with the answers.

For more ideas on how to get the most out of the Content Ideas Generator, check out our blog: 15 Things You Can Do With BuzzSumo’s Content Ideas Generator

Or if you've yet to start using it, sign up for a 30-day free trial and start generating your own ideas.

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