Alerts can be set up to track:

  • A brand name and its variations (e.g. BuzzSumo OR Buzzsumo OR Buzz Sumo)
  • A competitor
  • A set of keywords
  • Articles published by a specific author
  • Articles published by a specific website
  • New backlinks a website receives

Mentions are the results of an Alert. For example, if you have an Alert set up for your brand, any time we find a match, we will display it in your list of mentions.

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