BuzzSumo provides important influencer data including:

  • Page Authority: A score (on a 100-point scale) developed by Moz that predicts how well a specific page will rank on search engines
  • Domain Authority: A score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines
  • Number of followers: The total number of followers the user has
  • Retweet ratio: The percentage of tweets sent by the user that are retweets
  • Reply ratio: The percentage of tweets sent by the user that are replies
  • Average retweets: The average number of retweets the user gets per tweet

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