The Evergreen Score is an internal ranking system developed by BuzzSumo. It measures the number of social engagements and backlinks an article receives 30 days after the article is published.
The more engagements an article receives after the initial 30-day period, the higher the score.
Though it may not initially drive as many shares as more viral or clickbait content, content that is considered to be "evergreen" often maintains its relevance to an audience over a much longer period of time.
This could result in greater authority for your topic, higher search rankings, and decreased spend on content production.
We recommend producing Evergreen content as part of any successful, effective content marketing strategy. Check out this recent post for some ideas!