"Facebook Engagements" is a sum of likes, comments, and shares attributed to an article.
Here's a quick example of how these engagements can be counted and attributed.
- When a Facebook user shares a link to your article on their timeline, that counts as one (1) engagement.
- If that post generates ten (10) likes, six (6) comments, and then gets shared eight (8) more times, the original link will have received 25 total engagements (1 + 10 + 6 + 8 = 25).