All Collections
FAQs and Troubleshooting
What is a "Facebook Engagement?"
What is a "Facebook Engagement?"

Information on what is calculated in Facebook metrics.

Matthew Rayson avatar
Written by Matthew Rayson
Updated over a week ago

Facebook Engagements are a sum of reactions, comments, and shares attributed to an article.

Here's a quick example of how these engagements can be counted and attributed.

  • When a Facebook user shares a link to your article on their timeline, that counts as one (1) engagement. 

  • If that post generates ten (10) likes, six (6) comments, and then gets shared eight (8) more times, the original link will have received 25 total engagements (1 + 10 + 6 + 8 = 25). 

To see the full reaction breakdown, simply hover over the Facebook Engagements number.

Exporting results will further show the raw reaction counts.

Did this answer your question?