BuzzSumo Brief Generator data is pulled from the Content Ideas Generator which, in turn, is curated from tools across the BuzzSumo platform.

Here’s a list of the different Brief Generator components, and where that data originally comes from:

This week’s top 3 trending articles – Trending Tool

Inspiring top-shared/linked articles – Content Analyzer

Top 3 ranking competing articles – [external] Google

Top 3 Keywords – Keyword Tool

3 Questions to be answered – Question Analyzer

Topics – Topic Explorer

Preferred format – Content Analysis Report Tab

Preferred word count – Content Analysis Report Tab

Preferred network – Content Analysis Report Tab

Preferred day to publish – Content Analysis Report Tab

Languages

BuzzSumo’s Brief Generator is built on the Content Ideas Generator, which allows users to explore content ideas in up to 31 languages.

The brief itself will be written in English, but the following components will contain language-specific content:

Engagements

The Brief Generator draws on BuzzSumo’s bank of 300 trillion engagements.

This includes:

SEO data

The Brief Generator also taps into keyword search volume & CPC data, as well as results on page 1-2 of the SERPs, to give you search-optimized content ideas.

Content types

The Brief Generator will recommend the most engaging content type for your topic, from a list of 12 different formats:

Trending scores

Create trendjacking content briefs, with trending score data. Usually our score measures the speed of social shares within a 24 hour period, but in the Content Ideas Generator you can see what’s been trending over an entire week.

B2B filters

Applying the B2B filter in the Content Ideas Generator will change the “Inspiring top-shared/linked articles” featured in your brief, to B2B content.

Not yet tried the Brief Generator? Generate an example brief in your free trial or get full access via Plus, Large, and Enterprise plans.

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