BuzzSumo Brief Generator data is pulled from the Content Ideas Generator which, in turn, is curated from tools across the BuzzSumo platform.
Here’s a list of the different Brief Generator components, and where that data originally comes from:
This week’s top 3 trending articles – Trending Tool
Inspiring top-shared/linked articles – Content Analyzer
Top 3 ranking competing articles – [external] Google
Top 3 Keywords – Keyword Tool
3 Questions to be answered – Question Analyzer
Topics – Topic Explorer
Preferred format – Content Analysis Report Tab
Preferred word count – Content Analysis Report Tab
Preferred network – Content Analysis Report Tab
Preferred day to publish – Content Analysis Report Tab
BuzzSumo’s Brief Generator is built on the Content Ideas Generator, which allows users to explore content ideas in up to 31 languages.
The brief itself will be written in English, but the following components will contain language-specific content:
Inspiring top-shared/linked articles
Top 3 ranking competing articles
Top 3 Keywords
The Brief Generator draws on BuzzSumo’s bank of 300 trillion engagements.
Facebook likes, shares, reactions, and comments
Reddit interactions and upvotes
The Brief Generator also taps into keyword search volume & CPC data, as well as results on page 1-2 of the SERPs, to give you search-optimized content ideas.
The Brief Generator will recommend the most engaging content type for your topic, from a list of 12 different formats:
Create trendjacking content briefs, with trending score data. Usually our score measures the speed of social shares within a 24 hour period, but in the Content Ideas Generator you can see what’s been trending over an entire week.
Applying the B2B filter in the Content Ideas Generator will change the “Inspiring top-shared/linked articles” featured in your brief, to B2B content.