Reddit engagements are a sum of upvotes and comments.

For new threads that are created around a link to an article, Reddit users can vote up the link and/or comment in the thread. The more engagement a link receives, the more likely it will be pushed to Reddit's FrontPage. 

(Note: Reddit users can also vote down a link. This data is not tracked in BuzzSumo's calculation). 

To learn more about how to leverage Reddit in your content marketing strategy, check out these helpful tips.

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