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BuzzSumo Brief Generator
What data is included in the BuzzSumo Brief Generator?
What data is included in the BuzzSumo Brief Generator?

Find out how your automated briefs are generated

Louise Linehan avatar
Written by Louise Linehan
Updated over a week ago

BuzzSumo Brief Generator data is pulled from the Content Ideas Generator which, in turn, is curated from tools across the BuzzSumo platform.

Here’s a list of the different Brief Generator components, and where that data originally comes from:

This week’s top 3 trending articlesTrending Tool

Inspiring top-shared/linked articlesContent Analyzer

Top 3 ranking competing articles – [external] Google

Top 3 Keywords Keyword Tool

3 Questions to be answered Question Analyzer

TopicsTopic Explorer

Preferred formatContent Analysis Report Tab

Preferred word count Content Analysis Report Tab

Preferred networkContent Analysis Report Tab

Preferred day to publish Content Analysis Report Tab


BuzzSumo’s Brief Generator is built on the Content Ideas Generator, which allows users to explore content ideas in up to 31 languages.

The brief itself will be written in English, but the following components will contain language-specific content:

  • Inspiring top-shared/linked articles

  • Top 3 ranking competing articles

  • Top 3 Keywords


The Brief Generator draws on BuzzSumo’s bank of 300 trillion engagements.

This includes:

  • Facebook likes, shares, reactions, and comments

  • Twitter retweets

  • Pinterest pins

  • Reddit interactions and upvotes

SEO data

The Brief Generator also taps into keyword search volume & CPC data, as well as results on page 1-2 of the SERPs, to give you search-optimized content ideas.

Content types

The Brief Generator will recommend the most engaging content type for your topic, from a list of 12 different formats:

  1. Videos

  2. Lists

  3. How-to articles

  4. What posts

  5. Why posts

  6. Podcasts

  7. Newsletters

  8. Infographics

  9. Reviews

  10. Presentations

  11. Press releases

  12. Interviews

Trending scores

Create trendjacking content briefs, with trending score data. Usually our score measures the speed of social shares within a 24 hour period, but in the Content Ideas Generator you can see what’s been trending over an entire week.

B2B filters

Applying the B2B filter in the Content Ideas Generator will change the “Inspiring top-shared/linked articles” featured in your brief, to B2B content.

Not yet tried the Brief Generator? Generate an example brief in your free 30-day trial or get full access via Plus, Large, and Enterprise plans.

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