Ever struggled with creating a content brief? We’ve been there. Either you don’t know what to include, or you end up missing something out, and get trapped in constant rounds of revisions.
BuzzSumo’s Brief Generator can help you put together a brief for yourself, your team, or your writers, at the click of a button.
What is the BuzzSumo Brief Generator?
BuzzSumo’s Brief Generator is a tool that automates the process of building a content brief – a document of content requirements handed over to a creator.
Bringing together data from across the platform, the Brief Generator automagically populates keywords, questions, topics, engaging content inspiration, and distribution tips, to help a creator produce top-notch content.
What are the benefits of using the Brief Generator?
Save time briefing, spend more time creating
Scale your content output
Achieve long term cost savings
Agencies and consultants: Impress clients with quick-turnaround content
Give your writers instant, data-driven content inspiration
Get more creative headspace, so you can add your own zing
Produce thorough, well-researched content
Create content that land links, shares, AND rankings
Still have ultimate control
What does a brief from the Brief Generator include?
Your brief is made up of 14 components – many of which will be auto-populated for you, using data and engagement insight from BuzzSumo’s 8 billion articles.
A few of these components will be left blank for you to fill in your own advice and guidance.
The 14 components of a Brief Generator:
Your tone of voice
Your target audience/persona
This week’s top 3 trending articles
Inspiring top-shared/linked articles
Top 3 ranking competing articles
Top 3 keywords
3 questions to be answered
Research on external sites
Preferred word count
Preferred day to publish
To find out more about the data behind the Brief Generator, check out: What data is included in the BuzzSumo Brief Generator?
How do you use the Brief Generator?
To build a brief you simply:
Search the topic you want to create content around in the Content Ideas Generator
Hit the “Copy brief to clipboard” button.
You’ll get a notification telling you when your brief has been copied.
Paste your ready-made brief into a blank doc
Build a broader brief
If you want to build a brief around numerous topics, you can do that too. Simply adjust your Content Ideas Generator search to include your additional topics.
If you’re looking for inspiration, use the related searches and simply click “OR” to build out your search.
Here’s an example of the differences between a brief built around a single topic, and one built around multiple…
Single topic: “Content strategy”
Inspiring top-shared/linked articles:
Delete/replace these if you want. BuzzSumo found 23486 articles in total to inspire you
Multiple topics: “content marketing OR content strategy OR user generated content OR web content curation OR digital marketing”
Inspiring top-shared/linked articles:
Delete/replace these if you want. BuzzSumo found 131334 articles in total to inspire you
Notice how content inspiration is broader and more varied when you build a brief from “Multiple topics”.
In this example, there are 100K more articles to inspire your writers, when you create your brief around numerous topics.
Enrich your brief
BuzzSumo’s Brief Generator leaves space for you to add extra details and advice for your writer.
Fill in the gaps for your focus keyword, audience, and tone of voice, and don't forget to reinforce your main content goal.
Remember: A piece of content is only as good as the brief it's built on. Make sure you give your writer the resources they need to succeed.
To build an effective brief, check out our guide: 13 Things To Include In A Kickass Content Brief.