BuzzSumo monitors engagement across 4 major social platforms. And you may have noticed already - each one has a different way of calculating social engagement.
But before there were likes, comments and upvotes to calculate, there were simply "shares."
A "share" is the act of posting a link to a piece of content, webpage, or other web source on a social media channel. The user has then, in effect, "shared" the article with his or her friends and followers.
When another person sees the post containing the link, they could either:
- click on the link and then "share" the content in their own post,
- share the social post (and the included link)
In either instance, the article in question will have received a second share.
Social shares are important metrics to help determine whether potential customers are connecting with your content.